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My Property Is on the Market and Isn’t Selling – What Can I Do?

My Property Is on the Market and Isn’t Selling – What Can I Do?

Friday 6th June 2025

Selling a home can be an emotional and financially significant journey.

If your property has been sitting on the market without serious interest or offers, it’s time to reassess your strategy.

As a property Home staging expert, I’ve helped countless homeowners turn things around. Here are the most effective options available to you—along with their pros and cons.

1. Change Your Estate Agent
Sometimes, the issue isn’t the property—it’s the representation.

✅ Pros:
Fresh marketing approach: New photos, new listings, and a new tone can attract different buyers.
Better communication: A more proactive agent may provide better feedback and updates.
Wider network: Some agents have stronger buyer databases or better online presence.
❌ Cons:
Time delays: Switching agents can cause a temporary lull in marketing.
Contractual obligations: You may need to wait out or negotiate your current agreement.
Tip: Interview multiple agents and ask for a detailed marketing plan before switching.

2. Reduce the Asking Price
Price is often the biggest barrier to a sale.

✅ Pros:
Increased interest: A lower price can attract more buyers and even spark bidding wars.
Faster sale: If you're on a timeline, this can be the quickest fix.
❌ Cons:
Perceived desperation: Buyers may wonder what’s wrong with the property.
Reduced profit: You may walk away with less than you hoped.
Tip: Use local sold data to ensure your price is competitive—not just based on what others are asking.

3. Stage the Property Professionally
This is where I come in! Staging transforms your home into a buyer’s dream.

✅ Pros:
Emotional connection: Buyers can imagine themselves living there.
Highlight strengths: Clever staging draws attention to the best features.
Online appeal: Beautiful photos increase clicks and viewings.
❌ Cons:
Cost: Professional staging is an investment (though less than a price reduction).
Effort: May require decluttering, storage, or minor repairs.
Tip: Even small changes—like fresh linens, neutral decor, and better lighting—can make a big difference.

4. Make Minor Improvements
Sometimes, a few tweaks can make your home more appealing.

Ideas:
Repaint in neutral tones
Replace tired carpets or flooring
Update kitchen handles or bathroom fixtures
Improve kerb appeal with plants or a power wash
Tip: Focus on high-impact, low-cost updates that modernise the space.

5. Upgrade Your Marketing
Ask your agent about:

Professional photography
Video walkthroughs
Social media promotion
Tip: Today’s buyers often decide whether to view a home based on the online listing alone.

6. Reassess Your Strategy
If you’ve tried everything and still no bites, it may be time to:

Take the property off the market temporarily
Re-list with a new strategy
Consider renting if selling isn’t urgent
Final Thoughts
Selling a home is part strategy, part psychology. If your property isn’t moving, don’t panic—pivot. Whether it’s staging, pricing, or switching agents, there are always options. The key is to be proactive, informed, and open to change.

If you need help with the presentation, we are here to help, get in touch.