Blog
Is Home Staging Worth It for Flippers and Developers? Here’s the Truth.
Monday 12th May 2025
Let’s get straight to it — if you’re flipping or developing property, the question of whether or not to stage always comes up. And honestly? It’s a no-brainer… once you’ve seen what staging can actually do.
As the founder of Farrow Home Staging, I’ve worked with loads of property developers and flippers over the years.Some get it from the off — they’re 100% on board, and staging is already built into their renovation budget. But others? They’re a bit hesitant, especially if they haven’t used staging before. I get it — when you’ve already poured money into refurb, décor, and getting the place on the market, throwing a few more grand into “dressing it up” can feel like a luxury.
But here’s the thing: staging isn’t fluff — it’s strategy.
The Concerns I Hear All the Time:
“Isn’t that just an extra cost I don’t need?”
“Won’t buyers see past empty rooms?”
“Does it actually make a difference?”
All fair questions. But let me flip the script…
Here’s What We’ve Actually Seen Happen:
A property we staged in Kent had been sitting on the market empty. We went in, styled it properly, gave it warmth and flow — and boom. Multiple offers in the first week.
One developer made £40K over the asking price — just from staging.
We've had flippers come back to us, saying, “I wasn’t sure at first, but I’m never NOT staging again.”
Why It Works
It’s pretty simple: buyers are emotional. Most people can’t visualise how to use a space, especially in a blank, echoey room. Staging helps them connect. It gives scale, lifestyle, and that all-important feeling of “this could be home.”
And let’s be honest — if you were selling a car, you’d wash it, polish it, probably valet it, right? So why wouldn’t you present a £350K+ property in its absolute best light?
Yes, The Market Has Its Own Mind…
Sure, things like government policy, interest rates, and the property market can shift — and that’s out of our hands. But staging is something you can control. And in any market — hot or slow — it gives you an edge.
Whether it’s a quiet time or there are buyers crawling over each other, a well-presented property will always stand out.
Real Talk
Buyers are scrolling Rightmove and Zoopla all day. First impressions matter. You’ve got seconds to catch their attention — and once they’re through the door, you want them imagining their life in that space. Not trying to figure out where the sofa could even go.
That’s why home staging works. Every. Single. Time.
If you’re flipping or selling a project or a property developer and haven’t tried it yet — or just want to chat about whether it makes sense for your current property — drop me a message. I’m always happy to talk staging, share real results, and help you boost your sale price.
Let’s get your property standing out.